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Innotribe selects 10 startups to compete in the first edition of the Startup Challenge for Russia

Innotribe selects 10 startups to compete in the first edition of the Startup Challenge for Russia

6 July 2017 | 6 min read

The successful companies will pitch their products in St. Petersburg on 14 July 2017, during Bank of Russia’s International Financial Congress

Brussels, 6 July 2017 – Working in close collaboration with Innotribe, over one hundred judges from across the financial, technology, and investment communities evaluated over 40 applications received for the first edition of the Startup Challenge for Russia. The judges assessed the companies on their potential to provide an important innovation to the future of the financial industry, and ultimately narrowed the selection process to this year’s 10 participating startups:


One Line Description



The first crypto-centric FinTech protocol for “real-world” and bank assets tokenization and trading



Gives to users a complete picture of their finances in a single place


Emotions Tech

Helps banks understand how their customers are feeling, not just what they are saying

St .Petersburg


Evotor provides the complex ecosystem for SME including smart terminals (acting as cash registers according to new legislation) and the app store EvoStore



Protects banks reputation by predicting threats before they happen



Allows offline and online stores to offer loans to their customers at the point of sale


Oz Forensics

Simplifies the KYC process by identifying  people from digital photographs or videos, helping to prevent digital fraud by recognition of fake photos and scan of docs



Provides modern credit scoring service for non-bank lenders



Enables banking via messengers



Provides a wealth management crowd-investing platform, where best startups are getting funds from business angels and private investors


These successful companies all focus on providing innovative solutions for the financial industry in Russia. They will pitch their products on 14 July 2017, during the International Financial Congress (IFC). Hosted by the Bank of Russia, our general partner, the IFC is Russia's largest international financial forum and will take place from 12-14 July 2017 in St. Petersburg.

Olga Skorobogatova, Deputy Governor, The Bank of Russia, says: “Innotribe Russian finalists presents original, prospective and ready-to-use products, which proves that Russian Fintech industry has overgrown the stage of following trends and ideas from developed markets and is ready for global FinTech competition. “

Innotribe is also pleased to partner with the ROSSwift (Russian National Swift Member and User Group) to organise the Startup Challenge in Russia this year. Our special thanks go to the following members who comprised the Rosswift Innotribe Task Force: the Bank of Russia, the National Settlement Depository, Sberbank, and Alfa-Bank

The Innotribe Startup Challenge for Russia is sponsored by Hewlett Packard Enterprise, and supported by the following institutions: Numa, Rusbase and Skolkovo.

As a part of the programme, each company selected will receive complimentary coaching sessions with seasoned entrepreneurs who will give them sound advice ahead of the formal pitches taking place on 14 July. These sessions will take place in St. Petersburg, in group and individually for more in-depth feedback.

 “It is a pleasure for us to welcome these 10 companies to our first showcase in Russia,” says Kevin Johnson, Head of Innotribe Innovation Programmes at Swift. “The Startup Challenge is an enriching experience for all participating companies. They benefit from expert mentoring and get that much needed exposure to financial institutions. We look forward to collaborating with another bunch of talented startups, and engaging with them in Saint Petersburg!”

“The collaboration between Swift, the Bank of Russia and the other Rosswift task force members (National Settlement Depository Sberbank and Alfa-Bank) has been very intense and very enriching, and I’m happy that this major event has allowed my Innotribe and other specialists focusing on FinTech to meet with the buoyant Russian FinTech environment!” says Matthieu de Heering, Swift’s Head of Russia, CIS and Mongolia. “I look forward to a great event at the IFC, and to the three winners leveraging their time at Sibos for invaluable international exposure and experience!”

I look forward to a great event at the IFC, and to the three winners leveraging their time at Sibos for invaluable international exposure and experience!

Matthieu de Heering, Head of Russia, CIS and Mongolia, Swift

After the pitches, the audience will vote for the three best startups who will be invited to Sibos, Swift’s annual global financial services conference, taking place from 16-19 October in Toronto. The three finalists will have the opportunity to share the stage with FinTech experts, providing great insights on innovation happening in Russia to the financial industry at large. They will also receive a 10,000 USD cash prize each.

For more information about Innotribe and the Startup Challenge, please visit:


About Innotribe
Launched in 2009, Swift Innotribe is about innovation and connecting people, networks and ideas. We bring together global innovators and investors, strategists, and influential decision-makers from leading financial institutions across the globe, providing them early insights into innovations that could disrupt current business models and create opportunities for new ones. Through the Startup Challenge competition, we bridge the gap between the startup ecosystem and the financial service community.

For more information, please visit or follow us on Twitter: @innotribe and Linkedin: Innotribe.

About Swift
Swift is a global member-owned cooperative and the world’s leading provider of secure financial messaging services. We provide our community with a platform for messaging, standards for communicating and we offer products and services to facilitate access and integration; identification, analysis and financial crime compliance. Our messaging platform, products and services connect more than 11,000 banking and securities organisations, market infrastructures and corporate customers in more than 200 countries and territories, enabling them to communicate securely and exchange standardised financial messages in a reliable way. As their trusted provider, we facilitate global and local financial flows, support trade and commerce all around the world; we relentlessly pursue operational excellence and continually seek ways to lower costs, reduce risks and eliminate operational inefficiencies. Headquartered in Belgium, Swift’s international governance and hoversight reinforces the neutral, global character of its cooperative structure. Swift’s global office network ensures an active presence in all the major financial centres.

For more information, visit  or follow us on Twitter: @swiftcommunity and LinkedIn: Swift.

Chatsworth Communications