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SWIFT plans investment and growth in Asia Pacific

SWIFT plans investment and growth in Asia Pacific

Company Information,
16 January 2012 | 4 min read

Hong Kong/ Singapore, 16 January 2012 - SWIFT is announcing a far-reaching plan to accelerate its investment and presence in Asia Pacific, reflecting the region's growth and development in the global financial industry. The financial messaging provider for financial institutions and corporations in 209 countries will increase its headcount in the region by 53 percent by 2015.

SWIFT's Asia Pacific plan reflects the region's increasing economic and financial growth. Standard Chartered Bank, for example, forecasts Asia's 29 percent share of world GDP in 2010 to grow to 44 percent by 2030. Domestic demand will be a key driver as Asia's middle class reaches nearly one billion, driving demand for financial credit and for increasingly sophisticated - and international - investment products.

Accordingly, SWIFT's headcount expansion will be focused on the key financial services hubs of Hong Kong and Singapore, plus the major emerging markets of China and India. SWIFT is also reorganising its senior management team under Ian Johnston, SWIFT's Chief Executive for Asia Pacific, with Patrick de Courcy taking on a new markets & initiatives team, Neil Stevens responsible for regional relationship management activities and Beth Smits taking responsibility for a new corporate affairs team.

Ian Johnston, Chief Executive, Asia Pacific, SWIFT says: "Asia's ongoing economic growth, presents SWIFT with an historic opportunity to drive business evolution within the region. To do so effectively we need to rebalance the organisation's global centre of gravity and focus on learning and interpreting the opportunities that Asia presents in line with the needs of our customers and the industry."

SWIFT's 2015 strategy sees it focusing on a number of key initiatives:

  • RMB internationalisation: The increasing use of the Chinese currency presents a significant development in the financial sector.SWIFT is working to facilitate RMB transactions and automation, increasing industry awareness and engagement in market practice development in the offshore markets.
  • ASEAN integration: The governments of the ASEAN nations have set in place plans for tighter market integration and harmonisation. SWIFT's goal is to work with the industry and governments to set forth a blueprint for the financial infrastructure required to achieve economic integration and lower the costs and risks of capital flows within these 10 markets and with the rest of the world.
  • China: SWIFT is working with the Chinese banking community and authorities as they build the domestic financial infrastructure China needs to support its internal and external economic growth.
  • India: SWIFT has put forth a proposal to the Indian banking sector for creating a SWIFT India that will be owned and designed with the Indian community. It will provide the messaging infrastructure for the Next-Gen RTGS and to deliver localised messaging services for other sectors including trade and securities.
  • JASDEC: The Japan CSD is currently migrating its proprietary communications mechanisms to SWIFT and ISO20022 standards for all messaging between JASDEC and its participants, going live by early 2014. In addition to working with this important securities market infrastructure, we are identifying other infrastructure projects that will allow Japanese corporates and financial institutions to incorporate ISO20022 standards and the SWIFTNet platform into their securities and payments businesses in support of their domestic and cross-border growth strategies.

Asia Pacific now accounts for 13 percent of SWIFT's FIN traffic and 15 percent of total revenue "These initiatives represent areas where world-class, reliable, scalable and localised financial infrastructure is required to sustain and indeed accelerate the region's economic growth and to bring Asia Pacific's representation within the global financial community to levels commensurate with its increasing economic weight,"  says Mr Johnston. 

SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,000 financial institutions and corporations in more than 210 countries. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.

For more information, please refer to our website or contact:

Addy Ching
Phone: +852 2107 8862

Bite Communications (PR agency of SWIFT)
Jenny Lai
Phone: +852 2973 0222