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SWIFT appoints new Head of Market Initiatives in the Americas

SWIFT appoints new Head of Market Initiatives in the Americas

Company Information,
12 March 2015

David Lefferts joins the SWIFT Americas Management Team.

New York, 12 March 2015 – SWIFT today announces the appointment of David Lefferts as Managing Director, Market Initiatives for the Americas. Lefferts becomes a member of SWIFT’s Americas Management Team and reports to Chris Church, Chief Executive, Americas and Global Head of Securities. 

Lefferts joins SWIFT with more than 20 years of experience in the financial services technology industry. Most recently, he was a member of the management team at Markit, where he held product development, cross-product strategy, and senior business development roles over his eight year tenure.

Prior to joining Markit, Lefferts was Vice President for Fixed Income Strategy at FINRA, the independent securities regulatory body in the U.S., where he was responsible for developing its fixed income strategy as well as for running its TRACE reporting service for bonds. 

In his new role at SWIFT, Lefferts will be responsible for ensuring that SWIFT’s products and services continue to evolve to meet customer requirements that are changing rapidly as a result of market, regulatory and technological developments.

“David will be a tremendous asset to our team, bringing a deep understanding of our customers and our community, says Church. “I look forward to working closely with David as we define and execute our overall go-to-market strategy for the Americas region.”

“This is an exciting time to join the firm, as the industry is increasingly looking to SWIFT to solve common industry challenges, for example related to compliance, and how to respond to the changing payments landscape,” says Lefferts. “I look forward to utilizing my breadth of experience across the capital markets and regulation to contribute to the many important initiatives SWIFT is undertaking to address the needs of its user community.”

SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,800 banking organisations, securities institutions and corporate customers in over 200 countries and territories. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.
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Ashley O’Brien 
 +1 212 455 1942 

Intermarket Communications
Jade Faugno
 +1 212 754 5425