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New Director, Asia Pacific, joins SWIFT

New Director, Asia Pacific, joins SWIFT

Company Information,
9 August 2013

Singapore, 9 August 2013 - SWIFT, the financial messaging provider for more than 10,000 banking organisations, securities institutions and corporate customers in 212 countries and territories, announced the appointment of Edward James Haddad (Eddie Haddad) as Director, Asia Pacific.

Alain Raes, Chief Executive, Asia Pacific and EMEA, says: "Eddie Haddad is an experienced executive with wide ranging experience in Asia Pacific across multiple disciplines, which includes sales, business development, finance and operations and covers IT, Financial Services and Media. He has a strong track record of delivering results, managing regional teams, developing innovative sales channels and working with partners to deliver multimillion dollar enterprise solutions to clients across Asia Pacific. I am convinced that Eddie is going to be a terrific addition to our team not just in Asia Pacific but across SWIFT."

Mr Haddad says:  "Because SWIFT has such a deep and proven presence at the core of the financial industry, the opportunity to further grow the value that SWIFT delivers to financial market infrastructures, banks, securities players and corporates across the region is not in doubt. I am looking forward to joining the SWIFT team in Asia Pacific, engaging with our customer base and partnering with them." 

He takes over from Patrick de Courcy, Deputy Chief Executive Asia Pacific, who has been acting head for the relationship management team in addition to his other duties.  "Eddie's solid knowledge of the region and the industry will allow us to reinforce the relationship and intimacy we have with our customers, and ensure we can best deliver to their needs and expectations," says Mr de Courcy.

Mr Haddad, who is Australian, has a bachelor's degree in Business & Finance from Monash University and he is a member of Institute of Chartered Accountants in Australia. He has been living and working in Asia for more than 15 years where he has managed regional sales teams in a variety of leadership roles and has more than 20 years of experience in the financial services markets. Prior to joining SWIFT Eddie was Head of Sales Asia at Thomson Reuters, where he had responsibility for managing a team of 90 sales specialists and consultants, covering the company's three Financial  & Risk business units representing a combined revenue base of $1 billion. Eddie has also had a number of roles managing account relationships and during his time in Asia has had direct responsibility for the P&L performance of operations in ASEAN, South Asia, Japan and Australia. He has initiated a number of business development activities and has a demonstrated track record of growing Asian businesses. Eddie is married with two children and will continue to be based in Singapore.

Also reporting to Mr Raes, who maintains a separate EMEA management team as well as his AP team, are:

  • Patrick de Courcy, Deputy Chief Executive, Asia Pacific and Head of Markets & Initiatives, Asia Pacific;
  • Beth Smits, Head of Public Affairs & Communications, Asia Pacific; and
  • Anand Bindumadhavan, Head of Services & Support, Asia Pacific.

Reporting to Mr Haddad are:

  • Michael Cheung, Head of Greater China;
  • Yuriko Irie, Head of Japan and Korea;
  • Arun Tiwari, Head of Indian Subcontinent;
  • Zelda Anthony, Head of ASEAN;
  • Bill Doran, Head of Oceania;
  • Tracy Tam, Head of Commercial & Office Administrators; and
  • The Head of Alternative Sales Channels, a team to be set up in SWIFT's Kuala Lumpur hub before end of year.

SWIFT has been in Asia Pacific for over 30 years, starting in Hong Kong and Singapore. Three regional offices have been opened in Asia since 2005, bringing the total to eight commercial and support offices including our customer support centres in Hong Kong and Tokyo, as well as an Operational Central Control Centre and the Kuala Lumpur global hub, opened in March 2013. 

SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,000 financial institutions and corporations in 212 countries and territories. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.

For more information, please refer to our website or contact:

Ernest Chan
Head of Media Relations, Asia Pacific, SWIFT
Tel: +852 2107 8873

Rosemary Merz
Tel: +852 2973 0222