Innotribe explores the startup trends set to have an impact on financial services.
Go to any financial services event these days and there is a very good chance that "financial innovation" has found its way onto the programme or even bagged the keynote spot. Indeed, from the water cooler to the boardroom, it is one of those topics of increasing influence.
What exactly do we mean by the term "financial innovation"? According to Investopedia, "financial innovation" is broadly defined as "advances over time in the financial instruments and payments systems used in the lending and borrowing of funds." The impact of financial innovation on traditional institutions is potentially of great significance: "These changes, which include innovations in technology, risk transfer and credit and equity generation, have increased available credit for borrowers and given banks new and less costly ways to raise equity capital."
The global credit crisis, sparked in 2008, dramatically impacted in-house business innovation, which meant that startups were able to come to the fore with innovative financial products, focused on solving the industry's biggest problems. Since 2008, global fintech investment has more than tripled - from under $930 million in 2008 to more than $2.97 billion in 2013, according to research from Accenture.  The volume of fintech deals in London alone has tripled since 2011 and now accounts for more than half of all European activity. 
A recent report from the Economist Intelligence Unit states that digital has overtaken regulation as the top priority for global banks.  Since the financial crisis, regulation has been the primary concern for bank management but priorities are changing. Shifting customer behaviour and the arrival of new competitors, such as fintech startups that have risen rapidly up the agenda, are prompting banks to prioritise the speedy implementation of digital strategies.
Advancements in digital technology are constantly evolving and adapting, making payments - specifically digital payments - one of the most scrutinised and fast-paced sectors in finance. Advances in real-time payments, P2P technology and digital currencies are driving change. In 2014, societies continued to move away from cash and in 2015 this trend is set to continue, with new payment options emerging as popular alternatives to traditional banking and impacting consumers globally. The effect of payments innovation will be particularly apparent in emerging markets such as India and across Asia Pacific where high rates of mobile adoption and reliance will push the boundaries of mobile payments.
The topic of lending continues to gain pace, particularly around peer-to-peer (P2P) lending. Small business owners are increasingly turning to P2P lending and the current services available to the SMB market are allowing this trend to gain traction. That's not to say that more traditional forms of lending to business and individuals have been disintermediated. The most recent quarterly trends in lending report from the Bank of England, states that net capital market issuance by UK businesses in the year to November 2014 was the highest in five years.
As we look ahead to 2015, it is evident that technological innovation in financial services will continue at a rapid pace. And at the heart of this crossroads sits the fintech sector, attracting a rising amount of venture capital investment. A thriving fintech sector is critical to the future of global financial services. Startup accelerators and similar competitions run by banks ensure that the financial services ecosystem benefits from fresh thinking from fintech innovators.
From the vantage point of the SWIFT Innotribe programme, we can see these trends translating to tangible products and services. The tagging of companies applying to this year's Innotribe Startup Challenge highlights where startups are focusing their innovation efforts. Topics identified among this year's applicants range from lending to payments, big data to e-commerce, investment management to forex (see diagram). And as innovation is not only about ideas but also about execution, we look forward to working together with these startups over the next few months to hone their ideas and convert inspiration into concrete pitches ready for investment or partnership, from an industry hungry for innovation.
 Accenture, The Boom in Global Fintech Investment Report, 2014
 The Economist Intelligence Unit, How regulation, client expectations and technology are transforming retail banking, 2014
 Bank of England, Trends in Lending Report, January 2015