Juan Martínez is the Chief Digital Officer at Swift, where he leads the company’s digital strategy and the global Solution Architects teams, shaping the future of secure financial messaging and infrastructure for the global financial community. In this role, he is responsible for driving the development and implementation of innovative digital solutions that empower financial institutions, market infrastructures, and technology partners to operate more efficiently, securely, and at scale.

Prior to this, Juan served as Global Head of Solution Architects and Partnerships, a critical role that advanced automation strategies and fostered collaboration with partners worldwide.

 Throughout his career at Swift, Juan has held several senior leadership positions, including:

• Head of API Platform, where he defined and executed Swift’s API roadmap and global partnership strategy.
• Head of Technology Experts for the Americas, UK, and Nordics.
• Head of Business Development for Latin America and the Caribbean.
• Head of Swift’s Software Business, where he led Cloud Services and Application Services.
• Head of Swift Iberia, managing commercial activities in Spain, Portugal, Gibraltar, and Andorra, while overseeing key global accounts such as Santander Group and BBVA Group.

Juan began his career in the Spanish banking industry as a software engineer and analyst.

He holds a Master’s in IT Management from the E.S.I.C. Institute and the Polytechnic University of Madrid, and a Technical Degree in Software Engineering from the Centro de Estudios Superiores de Informática de Alicante.

Juan is passionate about platform economics, financial innovation and payments, and building partnerships that drive the digital future of finance.