Seraina Frey

Seraina Frey

Managing Director, Chief Digital and Information Officer for Asset Management (CDIO AM), UBS Business Solutions AG, Zurich, Switzerland

Swift Director since 2019 and chair of the Swift Technology and Production Committee (TPC) which provides strategic guidance to the Board and the Executive Committee and covers technology and production risks and developments. Seraina is a Managing Director at UBS. She was appointed Chief Digital and Information Officer for Asset Management in April 2022 and is a member of the CDIO (Chief Digital and Information Office) and the Asset Management COO (Chief Operating Office) management forums. Seraina is also a member of the Board of Directors for UBS Business Solutions (India) Private Ltd.  

In her role as Chief Digital and Information Officer for Asset Management she is responsible for driving the technology strategy and agile transformation. Key strategic focus areas include the enablement of client-centric business outcomes, the innovation of best-in-class solutions, sustainability, and modernization. Since joining UBS in 2006 Seraina has held a variety of leadership positions such as head of Shared Services Operations, head of service delivery for EMEA, Chief of Staff to Group Executive Board members as well as leadership roles within UBS’s Global Reconciliation, Securities Services and Client Reporting functions.  

Prior to joining UBS Seraina worked as a management consultant at Price Waterhouse Coopers (PwC), and she holds a bachelor’s degree in international management from the University of Applied Sciences Northwestern Switzerland.