Navigating the New Normal

Chris Church, Chief Executive, SWIFT Americas

Welcome to SWIFT Business Forum - West Coast 2010.

We have an exciting program planned for this year's conference focused on "Navigating the New Normal". What is the new normal? How have things changed post financial crisis and how do we move forward as an industry? Financial institutions and corporations are striving to find the right balance between the necessities of cutting costs and the realities of competition, globalization and business priorities. Our business forum is the place to discuss and debate these many themes which are critical for the way forward for this industry.

Setting the stage this year is a distinguished panel of industry experts. The panel will explore how organizations can focus on growth and the opportunities of increased globalization while still managing costs and risk.

Mike Fish, CIO, SWIFT, as our keynote speaker will provide us with a view on the latest technology trends and how SWIFT is adopting them to continue to deliver the highest levels of operational performance.

Complementing the plenary discussions, we will feature a series of work sessions covering SWIFT offerings related to banking and securities initiatives, such as payment trends, corporates and banks working together and much more. We will also have the SWIFT demo zone and an exhibition area featuring the latest offerings from the SWIFT vendor community.

We hope this provides a good snapshot of the our Business Forum - West Coast 2010. Additional speakers are being confirmed daily, so please check back regularly for additional updates.

We look forward to seeing you soon.

Sincerely,

Chris Church

Chief Executive, Americas and Global Head of Securities, SWIFT