Leo Punt Head of Customer Support EMEA SWIFT

The events of the last twelve months have imposed severe financial constraints on all market participants. Spending and investments remain under high scrutiny and often limited to ‘must-do’. Has the industry got its priorities right? How should the industry balance between investing for future efficiency and reducing their cost? Should we mortgage our future to pay for the past? Building on last year success, this year’s SOFE will further address the operational realities that matter to you: managing risk and reducing cost.

Whilst resilience and operational excellence remain SWIFT’s core values, technology is the core of our business. During the event we will take a close look at the changes in technology. Are ‘cloud computing’, ‘software-as-a-service’ and ‘banking-as-a-service’ just the latest buzzwords, or do they represent a fundamental shift in how we will use financial services? Where does this model work and where does it fall short? How can it help our community to further reduce total cost of ownership and get to market faster with new applications and services?

During SOFE, find out more about Innotribe, SWIFT’s initiative to leverage the collective intelligence of the financial community and to establish the infrastructure that will enable you to grow.

SWIFT continues to focus on reducing Total Cost of Ownership for its customers, our ambition is to continue being the customer’s First Choice, continue creating value for you, and we achieve this in collaboration with yourselves. SOFE is your forum. In addition to informing you about our plans, the forum aims at fostering critical dialogue on the way forward in a time of financial constraints!

We are looking forward to meeting you at SOFE 2009


Leo Punt
Head of Customer Support EMEA
SWIFT