SWIFT The global provider of secure financial
messaging services

SWIFT Business Forum - New York 2014


Date:  March 4, 2014
Venue: Marriott Marquis
1535 Broadway
New York, New York
10036 USA



Tuesday, 4 March 2014

08:00 – 09:00 a.m. 

Registration and Continental Breakfast

09:00 – 09:30 a.m. 

Welcome from SWIFT

  • Yawar Shah, Chairman of the Board, SWIFT 
  • Chris Church, Chief Executive - Americas, Global Head of Securities, SWIFT

09:30 – 10:30 a.m.  

The Age of Compliance

This moderated panel will discuss the recent trends and expectations in regulatory compliance and what financial institutions are doing to meet those needs. The session will also highlight the evolving requirements popping up on all fronts: AML, KYC, Sanctions, Dodd Frank and Liquidity to name a few. The panel will debate questions such as: What is the best way to organize and respond? How can a fi rm build a road map that sets the correct priorities? The panel will confer on these and other regulatory challenges.


  • Luc Meurant, Head of Banking Markets and Compliance Services, SWIFT


  • William J. Fox, Global Financial Crimes Compliance Senior Executive Managing Director, Bank of America Merrill Lynch
  • Richard A. Small, Senior Vice President, Enterprise Anti-Money Laundering, Anti-Corruption, International Regulatory Compliance, American Express Company

10:30 – 11:00 a.m. 

Coffee Break

11:00 a.m. – 12:00 p.m. 

Work Sessions I

12:00 – 12:30 p.m. 

Product Showcase

12:30 – 1:30 p.m. 


1:30 – 2:30 p.m. 

IT Resilience – Are you ready for what’s next?

This session will explore the trends and examine how organizations are preparing for the next crisis. This session will also analyze if the events since 2008 have caused a shift in focus from a more technical to business-oriented resilience. The speakers will discuss the possibilities for more proactivity
and better coordination to address the risks in the market of today’s interconnected world.


  • Michael Fish, Chief Information Officer, SWIFT
  • Greg MacSweeney, Editorial Director, Wall Street & Technology

2:30 – 3:00 p.m. 

Product Showcase 

3:00 – 3:30 p.m.

Coffee Break

3:30 - 4:30 p.m.

Work Sessions II

4:30 - 5:15 p.m.

Beyond GDP: What is real wealth?

Happiness Indicators like Bhutan's Gross National Happiness, the OECD's Better Life Index, and the UK's Happy Planet Index are already helping the world define well-being and wealth beyond money. This plenary will provide an overview of the H(app)athon Project (http://www.happathon.com/) whose goal is to  go one step further by "hacking happiness", and show how shifting the world’s view of value beyond the lens of GDP can provide a more accurate view of wealth.

Keynote SpeakerJohn C. Havens, Founder, The H(app)athon Project

5:15 - 7:00 p.m. 

Welcome Cocktail Reception


Work Sessions

Evolution of SWIFT in Treasury:
What are corporations looking for from SWIFT?  What are the new and emerging treasury requirements?  Since SWIFT for Corporates was launched, the program has evolved beyond secure connectivity to offer a portfolio of services.  Come to this interactive roundtable to discuss new and emerging initiatives with your corporate peers.  Help guide the community on initiatives to continue support your current and future needs. 

  • Robert J. Blair, Managing Director, SWIFT and Americas Market Management, J.P. Morgan
  • Robert Freiling, CTP - Senior Manager, Fund Financial Services Fund Treasury, Vanguard
  • Stephanie McClintock, CTP - Manager, Fund Financial Services Fund Treasury, Vanguard

DTCC and SWIFT: navigating the challenges ahead
DTCC and SWIFT have been partnering for the mutual benefit of their respective communities for many years. Getting the global LEI off the ground, transforming the corporate actions landscape in the US, enabling standardized reporting for global trade repositories are just a few examples of this. What's next on the horizon and what are some of the challenges ahead that can be tackled through collaboration and partnership? Come along to hear perspectives on some of the hurdles and obstacles these two organizations have experienced as they put together their plans for the next few years.

  • William Hodash, Managing Director, Business Development, DTCC
  • Brett Lancaster, Head of Initiatives, SWIFT Americas

Manage your correspondent risk through insights leveraging SWIFT KYC
SWIFT is leading a community initiative to develop a global utility to centrally collect and distribute up-to-date, standardized KYC information.  Discover how SWIFT's KYC Registry will help banks identify key details on their counterparty correspondents and share their own KYC information in order to meet regulatory and risk requirements.   Listen to KYC experts discuss how a global registry can help you increase the effectiveness and efficiency of your KYC compliance program while reducing cost, effort and risk.

  • Luc Meurant, Head of Banking Markets and Compliance Services, SWIFT
  • Dan Taylor, Managing Director, Global Market Infrastructures, J.P.Morgan

Trends in cloud computing
What systems can you move successfully to the cloud? What prevents cloud computing from being adopted whole-heartedly? What is the impact on design of applications, sourcing, skills, governance, and regulation?

  • James Labocki, Cloud Computing Technical Product Marketing Manager, Red Hat
  • Saket Sharma, CIO, Bank of New York Mellon Treasury Services

CLS Member Gateway Elimination Project; where we are and where you should be in your planning
As part of its strategic architecture program (STAR), CLS is replacing the current CLS Member Gateway technology with a solution based on industry standards. This session will provide details on the Member Gateway Elimination Project, including an overview of CLS, current and target architecture, key benefits, high-level timelines and member migration plan details.

  • Ram Komarraju, Managing Director, Technology, CLS Bank International
  • Damien Vanderveken, Programme Manager, EMEA Market Initiatives, SWIFT

The road to 2015: an update on the latest initiatives from SWIFT
Come to this session to hear trends in message adoption and new initiatives in the securities and payments market landscape. The updates will include MyStandards, LEI, Corporate Actions, EBAM and eStatements.  

  • Stacy Rosenthal, Senior Business Manager, Initiatives, SWIFT Americas
  • Malene McMahon, Senior Business Manager, Initiatives, SWIFT Americas

Designing the next generation of on-boarding
With increased adoption of SWIFT for Corporates globally, what on-boarding capabilities are needed to make SWIFT more turnkey for corporates? What are corporations' requirements and expectations? Are there additional services SWIFT and financial institutions should offer?   Join this interactive dialogue to provide your input into the next generation on-boarding process.

  • Matteo Monaco, Head of Corporate Sales NA, SWIFT Americas 
  • Graham Warner, Global Head of Online, Mobile & Desktop Client Access Products, Deutsche Bank

Spotlight on Latin America; an in depth look at the Fund Market
This session will explore different perspectives on how pension fund and mutual fund managers in key countries in the region are expanding their footprint regionally and globally and are looking for methods within which they can automate their workfl ows. We will discuss the similarities and differences across Brazil, Mexico, Colombia, Peru and Chile from a payments and securities perspective.

  • Jairo Namur, Head of Latin America, SWIFT Americas
  • Thomas Trepanier, Commercial Manager, Latin America, SWIFT Americas

Payments industry perspectives
The payments industry continues to undergo change due to non-traditional entrants, channels, regulation, cost pressures and globalization.  The panelists will debate these topics and address some important questions.  Come to this session to better understand the impact the new generation is having on the payments business and technology strategy.

  • George Doolittle, Head of Global Payment Services, Wells Fargo
  • Ken Isaacson, Vice President, Wholesale Product Office, Federal Reserve Bank of New York
  • Steve Mott, CEO, BetterBuyDesign

Cyber threats: The battle continues
With cyber threats on the rise, collaboration between banks is necessary to stay ahead. Have attacks and your approach to defense evolved in the past year? What needs to change to improve the processes and technical environment in your organization?  Our expert will highlight some of the latest attacks and share some cutting-edge technology to help you protect your organization.

  • Arnaud Boulnois, Product Management, Messaging, Connectivity & Security, SWIFT

SWIFT US National Group (SUSNG) - an update
The SWIFT US National Group (SUSNG) seeks to increase the dialogue between SWIFT and its U.S. participants by more actively engaging with users not directly involved in the Steering Committee. We look to the larger constituency to identify opportunities, issues and concerns where the SUSNG could provide leadership, representation or guidance. Our engagement takes the form of written updates, webinars, conference calls, direction to SWIFT training, live meetings and events.  The SUSNG seeks broad participation via Subcommittee discussions to foster dialogue directly between users, the SUSNG and SWIFT. Additionally, the SUSNG stands ready to join SWIFT in reinforcing the value proposition of the SWIFT network, SWIFT community, Market Practice and Standards to potential new participants as may be mutually agreed with SWIFT.

Join the session to learn more about the group and to better understand how your participation can benefit you and your organization.

  • Brian Crabtree, Director, Citi & Chair of Securities Sub-committee
  • George Doolittle, Head of Global Payment Services, Wells Fargo & Chair of Cash & Trade Sub-committee
  • John McKessy, SUSNG, User Group Chair
  • Theodore Rothschild, Executive Director, J.P.Morgan & Vice Chair of SUSNG


SWIFT Products Showcase

The SWIFT showcase will include the following products and services:

Business Intelligence & RefData: Mining SWIFT data can give your institution the insight you need to make better and more timely decisions. Learn more about our featured SWIFT Business Intelligence suite including:

- Watch Analytics, providing powerful and dynamic access to your SWIFT messaging data
- Watch Insights, which are easy to use dashboards that provide data to better understand your business on SWIFT. 

As the ISO registration authority for BIC and IBAN-format, SWIFT is perfectly positioned also to offer you SWIFTRef- a single source for all reference data (BIC, LEI, IBAN, national bank/sort codes, Standard Settlement Instructions and more) for hassle-free payments and regulatory reporting.

  • Joanna Beer, Product Market Manager, Initiatives, SWIFT Americas
  • Chetan Cariappa, Commercial Manager, Business Intelligence, SWIFT Americas

Know Your Customer (KYC)
: Faced with an ever-increasing need to monitor compliance risk, banks need to know their customers, specifi cally their correspondent banks. But how can this be achieved? SWIFT proposes to create a global platform to centrally collect and distribute up-to-date, standardized KYC information. Discover how SWIFT KYC Registry will help banks identify key details on their counterparty correspondents in order to meet regulatory and risk requirements.

  • James Wills, Senior Business Manager, Initiatives, SWIFT Americas

Resiliency tools: As a SWIFT user, you understand how critical your SWIFT connection is for your institution, but how resilient is your infrastructure? During this session, we will demonstrate how you can increase the resiliency of your SWIFT connection from the network to the application levels and beyond, potentially utilizing SWIFT's cloud solutions. We will also illustrate how to use SWIFT as an alternative channel to your proprietary customer portal. Attend this session to increase your awareness.

  • Alain Fabian, Senior Technical Expert, SWIFT Americas
  • Adolfo Gonzalez, Technical Sales Expert, SWIFT Americas

MyStandards and MyStandards Readiness Portal:

  • MyStandards - This fast-paced session will demonstrate how to  improve any or all of the following: corporate on-boarding, standards release management, streamline you market practice management, centralize all standards-related information in a simple way. 
  • MyStandards Readiness Portal - Learn how self-service MT and ISO 20022 message testing can on-board new corporates, and clients, to ramp your revenue quicker and with less pain. The MyStandards Readiness (testing) Portal is a web application, with no on-site footprint, which is available immediately. This session is not to be missed because it directly remedies your testing pain points.
  • Jeffrey Eck, Business Manager, Initiatives, SWIFT Americas



SWIFT appreciates the support of the following sponsors for the Business Forum - New York:

Bank of America Merrill Lynch:
Bank of America Merrill Lynch is one of the world's largest financial institutions, providing a full range of banking, investing, asset management and other financial products and services. It is a leading global bank and wealth management franchise and a premier corporate and investment banking and capital market business, providing innovative services in M&A, equity and debt capital raising, lending, trading, risk management, research, and liquidity and payments management. Clients and customers can expect access to a comprehensive suite of world class products, services,
and expertise from an organization that serves clients through operations in more than 40 countries and has relationships with 97 percent of the U.S. Fortune 500 companies and 73 percent of the Fortune Global 500.

For additional information regarding Bank of America Merrill Lynch, please visit baml.com

BNY Mellon:
BNY Mellon Treasury Services is a leading provider of global services designed to enable our clients to move money and associated information quickly, safely and reliably around the world. With an extensive global network of correspondent financial institutions, we deliver high-quality performance in global payments, trade services and cash management. By working hard to understand your business goals and challenges, BNY Mellon Treasury Services aims to combine our diverse services into solutions that help you streamline transactions, optimize cash flow, manage liquidity and make payments more efficiently in capital markets around the world.
OpenLink was founded in 1992 and is the global leader in Transaction Lifecycle Management solutions for corporations, financial institutions and energy companies – including treasury management, portfolio management, multi-asset trading/deal analytics, enterprise-wide exposure visibility and Straight-Through-Processing for robust reporting and accounting.  Owned by leading private equity investment firm Hellman & Friedman, OpenLink has revenues in excess of $300 million. Headquartered in New York, the company’s 1,200 employees based in 12 global offices support over 580 clients based in more than 60 countries. OpenLink integrates all aspects of the treasury risk management ecosystem into one centralized “version of truth” across all corporate silos, functional areas and global divisions. It is delivered as a cost effective solution compared to ERP projects – either Hosted or as client-managed software. OpenLink specializes in projects where the scope is global cash connectivity, liquidity management, FX, firm-wide hedging, advanced risk modelling, automated financial reporting and hedge accounting
SWIFT United States National Group:
The SWIFT United States National Group (SUSNG) is comprised of the nation's SWIFT shareholders. It serves as advisory to the Board Directors, SWIFT management, and the interests of the shareholders by coordinating their views. It plays an essential role as 'ambassadors' in the U.S. SWIFT community. The group seeks to increase the dialogue between SWIFT and its U.S. participants by more actively engaging with users not directly involved in the Steering Committee. Community website will be available soon.

Practical Information

Registration Fee

Individual Rate:
Standard Pass: US$525

Group Rate: 5 passes for the price of 3
Regular Group Pass: US$1,575

All passes include access to the sessions, breakfast, coffee breaks, lunch and cocktail reception on Tuesday, March 4, 2014.

Early bird rates expire on Friday, January 24, 2014 and standard rates will apply thereafter. 
Registration closes on Friday, February 21, 2014 or earlier if attendance capacity is reached.

Hotel Reservations
SWIFT has negotiated discount rates at the New York Marriott Marquis located at 1535 Broadway
New York, New York, 10036 USA. The rate of US$249 is valid until February 16, 2014 or until the room block has been exhausted. Reservations may be made directly with the hotel by clicking on this link.

Cancellation policy
Cancellations received in writing by SWIFT before Friday, February 14, 2014 will be refunded in full (less a US$50 administrative charge). No refund will be made after that date. However, you may transfer your registration to another person within the same organisation at any time on notification of SWIFT.

Finally, if a transfer of registration results in a refund and new payment, an administrative charge of US$50 will apply.