A week is a long time in politics - and on the SWIFT standTrade Services Utility, Integrator and Lite are stars of the showPublished on 19 September 2008 SWIFT introduced some brand new features to its stand at Sibos 2008: The new visual identity, Showcase sessions of short, snappy overviews, a more integrated and flexible demo area, and a team of dedicated Stand Hosts to help visitors find who and what they needed quickly.
According to SWIFT stand manager Alex Hewetson, the new features have been extremely well-received by the Sibos crowd. Perhaps not surprisingly, the striking new appearance has gone down particularly well with delegates.
“The visual impact of the branding has been amazing,” says Hewetson. “We have had an enormous amount of feedback from customers and staff how aesthetically beautiful the stand looks.”
When asked about his favourite feature, Hewetson responds: “The highlight was seeing the Showcase sessions in action, and the great teamwork from our Stand Hosts.”
The Showcase theatre hosted 50 short presentations on 13 subjects during the week. “Highlights were definitely the Trade Services Utility, Lite and Integrator,” says Chantal Van Es, senior payments standards development specialist, SWIFT. “Those were the things that really caught people’s attention. After the show people very often came to get more information on these products.”
For Raphäel Marek, business manager, South Europe, Middle East & Africa, and one of the team of stand hosts the most asked-about product was Integrator by far. “A lot of big banks are also interested in this – not only the mid-sized ones.”He feels the stand hosts were a valuable addition to the SWIFT stand. “It was a long - but very worthwhile - week. We’ve all enjoyed spending this week meeting so many of SWIFT’s customers and partners,” he says.
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