SWIFT2010: Achieve more, together

New strategy puts focus on community and growth

The new SWIFT2010 strategy, approved at the SWIFT Board meeting on 13 June 2006, in La Hulpe, Belgium, is to “achieve more, together”. The strategy aims to further increase SWIFT’s share of financial messaging and provide enhanced messaging services to customers. SWIFT also renews its commitment to focus exclusively on its evolving cooperative model. The new strategy comes against a backdrop of a rapidly-changing business environment that puts great pressure on SWIFT members and drives a growing need for shared standards and for interoperability between different systems.

SWIFT2010 has four main strategic thrusts: Client reach, European integration, Emerging markets and Securities/alternative investments. These thrusts drive ten market facing initiatives that form the current plan of attack for SWIFT2010 to increase market share.

These thrusts will be supported by a continuous investment in the core elements of SWIFT: its strong and engaged community, its ability to develop and implement industry standards and its secure and resilient platform.

Leonard H. Schrank, SWIFT Chief Executive Officer, said: “With SWIFT2010 we are raising our ambitions to do even more for our community to help them lower their back office costs, raise their automation and manage their risk better. We’re all looking forward to really working with our members to deliver on the benefits of SWIFTNet.”

Customers registered on swift.com can download the PDF or read the online version of the SWIFT2010 strategy document.